a gaming concept store at 'selfridges' london.
Gaming, a subculture thriving on technology, community and engagement.
Bridging the virtual space, Selfridges is hosting a physical place to step into their digital world.
Bridging the virtual space, Selfridges is hosting a physical place to step into their digital world.
The face of gaming has changed -- from loners living in their parent’s basement to AVANT-GARDE
gen Z influencers pushing the limits of technology and innovation.
Creative Direction · branding · animation · augmented reality · 3d
Gaming isn’t a diet, it’s a lifestyle. Key players reach new heights through breaking the wall between virtual and IRL.
Arches
The gateway to a new world, cross over, Transform yourself.
The concept is CULT-ure, so I decided to use the Gothic arch formation (the tracery)
to lead the visuals and the composition. The logo as the Rose -
the circular openings At the head of the arch of the window.
The stained window is the new world that awaits you.
The concept is CULT-ure, so I decided to use the Gothic arch formation (the tracery)
to lead the visuals and the composition. The logo as the Rose -
the circular openings At the head of the arch of the window.
The stained window is the new world that awaits you.
All hail the Alpacalyps🦙
Blurring the lines between graphic, 3D, photography and motion design –
mixed mediums are increasingly becoming the norm in design, creating a constant virtual exploration.
Interactive posters: Aim your cam to an image for secret messages, easter eggs, perks and animations.
Arches as a gateway, brand elements coming to life.
The Garments
Taking the Retro Futuristic Glam to the next level
• Accessories yourself and cross over to the other side.
• The uniforms are simple, easy to produce, tech-fashion with the Logo Symbol as a pin or patch.
