Creative direction that stays with the work all the way to the final frame.

Danielle Shami is an independent creative director and brand designer based in Tel Aviv, working across brand identity, campaigns, AI image and film production, motion and 3D.

The work sits deliberately across those disciplines. A brand is no longer a logo and a palette handed to someone else to execute. It is a visual argument that has to hold up in a fifteen-second vertical film, a retail screen, a pitch deck and a product photograph, usually within the same week. Keeping strategy, image and motion under one direction is what stops the idea eroding at each handoff.

Projects have run through Singapore, New York, London and across Europe and the Middle East, for venture builders, retail and experiential brands, food and drink companies, hospitality groups and design-led businesses. Some engagements are full brand builds. Others are a single campaign visual that needs to be right.

Alongside client work, the studio runs a trend-intelligence practice: a continuous scan of culture, design, technology and consumer behaviour that feeds directly back into the creative work, and is published for other people making brands.