A collection of AI-led campaigns created for Rocco Furniture and 2MRW Drinks, combining creative direction, controlled image generation, product integration and detailed retouching. Each visual world was developed around the brand’s identity, translating its positioning into cohesive campaign imagery for advertising, digital launches and social media.

AI CAMPAIGNS FOR BRANDS
Creative direction, image production and visual storytelling using generative AI, 3D and digital compositing.
This project presents two distinct campaign worlds created for Rocco Furniture and 2MRW Drinks.
Each campaign begins with the brand’s identity, audience and positioning, translating them into a consistent visual language designed for advertising, social media and digital launch content.
AI is used as part of a wider creative process that includes concept development, art direction,
controlled image generation, product integration, retouching and final production.
The result is a cohesive campaign rather than a collection of disconnected AI images.
ROCCO FURNITURE
A fashion-led campaign world placing sculptural furniture in unexpected natural and architectural environments.
The visual direction combines bold colour, tactile materials and relaxed editorial styling, presenting each furniture piece as both a functional object and a cultural statement. The campaign was developed to feel cinematic, contemporary and slightly surreal while keeping the products central to every composition.

Creative Direction · AI Image Production · Art Direction · Retouching · Campaign Design
2MRW DRINKS
A lifestyle campaign exploring the moments surrounding movement, nightlife, social connection and recovery.
The direction combines candid editorial photography with controlled product placement, natural human moments and a refined flash aesthetic. Each scene was developed around a consistent campaign atmosphere while preserving the proportions, packaging and visual identity of the 2MRW can.

Creative Direction · AI Image Production · Product Integration · Retouching · Social Campaign
PROCESS
01 · Campaign concept and creative direction
02 · Visual research and mood development
03 · AI image generation and controlled iterations
04 · Product, character and brand consistency
05 · Compositing and detailed retouching
06 · Final campaign assets prepared for selected formats
AI CAMPAIGNS FOR BRANDS
Available for product launches, fashion editorials, social campaigns and branded visual storytelling.
Each project is developed around the brand’s existing identity and includes creative direction, image production, controlled revisions, product integration and final retouching.
Remote collaboration available worldwide.
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