Inspired by the golden age of Italian-American delis, Paninoteca brings a taste of New York deli culture to Belgrade. The identity blends nostalgic references with a contemporary graphic approach, combining bold colours, playful illustrations, oversized typography, and expressive food photography to capture the joy of generous, unapologetic sandwiches.
The branding extends across every touchpoint, from the visual identity and packaging
to signage, social media, and art direction, creating a distinctive world that feels familiar, vibrant, and unmistakably Paninoteca.
to signage, social media, and art direction, creating a distinctive world that feels familiar, vibrant, and unmistakably Paninoteca.
