Independent creative direction for brands moving culture forward.
Brand identities, campaigns, AI production and future-facing visual systems, for companies that would rather set a reference than follow one.
Capabilities
Positioning, messaging architecture, naming direction and a full visual system: typography, colour, motion behaviour and application. Built to be used by other people without falling apart.
The concept and the taste calls. Art direction across shoots, film, AI production and digital, with the same person accountable from first idea to final grade.
A platform idea, a key visual that carries it, and a system that still holds at the twentieth asset. Launches, drops, retail moments and cultural collaborations.
Generated and hybrid imagery held to the standard of a production, not a prompt. Consistent characters, products and worlds, with a clear route from concept to finished asset.
Brand motion systems, product visualisation, CGI stills, loops and social-native film. Motion treated as part of the identity rather than applied to it afterwards.
Art direction for websites, campaign microsites and digital experiences: editorial structure, typographic hierarchy and interaction, with developers or platforms of your choice.
Partners
Liminal, tm:rw NYC, Korro, Paninoteca, Boubalé Paris, Assaf Granit, Sokół Vodka, Harper Collective, Selfridges London.
Trend intelligence
Scanning: Fashion & Design, Asia Pacific
Cultural intelligence, read weekly.
A running scan of culture, design, technology and consumer behaviour, filtered by a practitioner rather than an aggregator. Built for designers, studios and brands who need to see the shift before it becomes a trend deck.
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