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Two people at a green cafe table in low sun, one filling in a crossword, a 2MRW can standing in the foreground
Sector
Drinks
Location
Israel
Role
Brand identity, packaging, campaign
Year
2026

2MRW

The after drink · 250 ml

Return to yourself.

2MRW

2MRW is a sparkling lemon-lime drink with ginger and chamomile extracts, electrolytes and taurine. I designed the identity and the label, then built a graphic system, a campaign and a gift box from it.

The ritual

Can

250 ml

Flavour

Lemon-lime

Extracts

Ginger, chamomile

Potassium

200 mg

Magnesium

35 mg

Energy

12 kcal

A tiled brand banner on the 2MRW gradient: the wordmark at full size, the four ritual icons, the lines The after drink and Return to yourself, and product tags

01 · The can

Easy on the eyes the morning after.

A cream paper label with bare aluminium above and below it. The wordmark runs up the front in a blue to lilac gradient. The back carries the ritual, with the ingredients and the nutrition table beside it.

A 2MRW can tossed in the air, close up against a navy to lilac glow, the vertical wordmark and Return to yourself on its cream label
Three 2MRW cans stacked in a small pyramid under a soft lilac light

02 · The ritual

Exhale, open, inhale, sip.

Four steps, each with its own icon, printed on the back of the can. They ask for one slow breath before the first sip.

Poster: a man in an ochre polo on a wooden chair holding a 2MRW can, with the word Exhale set large
Type poster on cream: Enjoy today. Wake up for work, above the 2MRW wordmark in the gradient
Poster: a woman reading in an armchair in evening sun, a 2MRW can beside her, with the line The after drink
The three 2MRW posters pasted side by side on a weathered street wall in afternoon sun

03 · Campaign

At home, the day after.

Records, a rug, an armchair in the evening sun. Deep colour in the clothes and the rooms, so the cream can is the palest thing in the frame. The label on every can is the print file, placed onto the can.

A man in an ochre knit polo and rust trousers sits on a wooden chair on a red rug, holding a 2MRW can

Feel first

You’ll feel it.

A woman in a brown mohair sweater crouches at a teak sideboard pulling a record from its sleeve, a 2MRW can beside the turntable
A 2MRW can standing on a red Persian rug with a record, two glasses of ice and record sleeves

04 Sip

Sip into your center.

A woman in a red and cream cardigan lies on a shag rug studying a blue record sleeve, a 2MRW can beside her

04 · Social

Posts and stories, in motion

Story: a woman at her records, with the line Feel first
Story: the line You are ready above the 2MRW wordmark
Story: a close crop of the can in a hand
Story: a woman reading in an armchair
Story: the exhale icon on the gradient
Story: the four ritual words on navy

05 · Objects

Tote

A cream 2MRW tote bag with records in it, hanging from a wall hook in afternoon sun

Tee

A man seen from behind at a shelf of records, wearing a washed black t-shirt with the four ritual words printed on the back

Coasters

A walnut coffee table from above with 2MRW coasters, each printed with a ritual icon, and a hand lifting a glass of sparkling water

Slipmat

A turntable from above with a navy 2MRW slipmat printed with the four icons, a hand about to put a record on

Matches

A small cream 2MRW matchbox on a walnut side table, its tray slid open to show lilac-headed matches, beside a lit candle and a pair of sunglasses

Cap

A washed black cap with the 2MRW wordmark resting on the arm of a tan leather chair

06 · The ritual set

Six cans, set like a clock.

A gift set in two options. The first is a shallow round box, 370 mm across. Six cans lie in a moulded pulp tray like the marks on a dial.

The round box opened on a pale oak table: six 2MRW cans lie in a grey moulded pulp tray like the spokes of a wheel, with 2MRW pressed into the pulp at the centre. The cream lid lies beside it with the logo debossed in holographic foil
The closed round cream box on a sideboard beside a turntable: the 2MRW logo debossed in holographic foil on the lid and a thin line of foil where the lid meets the base

Option A · Round box

Cream paper outside, moulded pulp inside.

The logo is debossed into the lid and stamped with holographic foil, with the tagline pressed blind beneath it. A thin line of the same foil separates the lid from the base.

Option B · Pulp pack

One piece of pulp for four cans.

Each can shows as a raised form in the pulp. Its step is pressed into the pulp beneath it. The logo is debossed and foil stamped up the side, the way it runs up the can.

A grey moulded pulp pack on black: four raised can forms in a row, the four ritual icons and words pressed into the pulp beneath them, and the 2MRW logo debossed in holographic foil up the right side

07 · Credits

2026

Client

2MRW

Brand identity, label and packaging design, art direction and motion

Danielle Shami

Next: Korro