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A Sokół bottle lying in a string shopping bag with kale, parsley and tomatoes on a marble counter
Spirits
Location
Poland
Role
Identity, packaging, motion
Year
2024

Sokół Vodka

A word too big for the frame.

Sokół is Polish for falcon. An organic, vegan rye vodka distilled in Poland, sold into a category that mostly sells snow, silence and a serif. The identity does the opposite: the wordmark is printed far too large for the bottle it sits on, so the glass crops it, and what you actually read is OKÓŁ, ODKA, a name you finish yourself.

Brand identity · Bottle & packaging · Motion graphics · 2024

01The bottle
A row of Sokół bottles on a lace runner, the oversized red wordmark on each one cropped differently by the curve of the glass
No two bottles read the same. The wrap is one size; the glass does the cropping.
A hand pouring Sokół into a coupe over a table of lemons, photographs and cut crystal
Clear spirit, clear glass, one loud red. Nothing else on the label.
02Four words Pocałunek · Usta · Łyk · Kolacja
A Polish supper table photographed from above with the word POCAŁUNEK split across the top and bottom edges of the frame in red
Pocałunek, a kiss. Split between the two edges it will not fit inside.
Usta, lips. The word arrives in the corners and leaves the middle to the food.
Łyk, a sip. It crosses the table and exits the bottom of the frame.
03The table
A supper table photographed from above: pickles, cocktail onions, lemons, a burning candle, coupes and hands reaching in
Everything on this table is either pickled, poured or on fire.
04Kolacja Bar San Francisco, Amsterdam · 4 December
The launch post. Sound by benny2 and DJ ESI.
Three cocktails on a silver tray on a red tablecloth, lit by a hard shaft of light
The drinks list, photographed the way the campaign is lit: one hard light, one red.
05Credits 2024

Danielle Shami

Director & editor: Gianna Mazzeo
Art director & stylist: Georgia Boal-Russell
Cinematographer: Jim Stuurman
Photographer: Rita Braz
BTS photographer: Stefan Almuli
Food & drinks styling: Sabato Amsterdam
Producer: Ahmad Larnes
Gaffer: Tjeerd Melchers
Camera & lighting assistant: Maxime Vallentin
Musical director: Jelle Hoekstra
Colour grade: Niklas Malkin at Crayon
Location: Brio, Amsterdam
Launch sound: benny2, DJ ESI
Cast: Diek, Grace, Jason, Jelle, Lauren, Mayu, Mingjou, Tas