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Sector: Hospitality
Location: Belgrade
Role: Identity, packaging, campaign

Paninoteca

A sandwich shop with no interest in being tasteful.

Italian-American sandwiches. The identity had to survive grease, a phone camera and a wrapper crushed in someone's fist.

Client: Paninoteca
Sector: Food and hospitality
Location: Dorćol, Belgrade
Scope: Identity, packaging, uniform, menu, campaign, social

Block party and eat dirty posters pasted along a street wall. — Street posters.

A script that looks handpainted on a window, and a badge for everything else.

The oval badge lockup on the deli stripe.

One stripe: awning, wrapper, bag, background.

Kitchen staff in branded uniform.

Striped takeaway bag with the oval badge.

Packaging in use

Uniform, counter, street: the same system at every scale.

Eat dirty.