MURPaninotecaLiminalKorro2MRWtm:rwAI campaignsThe Bike ShopPlayhouseBoubaléShabourRENEWSokół VodkaMUR
Sector
Spirits
Location
Berlin
Role
Direction, edit, campaign film
Year
2025

MUR

Was it ever real?

Mur is Polish for wall. A wall, a veil, a boundary between reality and a dream half-remembered. We move through shadows, desire, and the space where memory slips. Nothing is clear. Nothing is certain.

Direction · Edit · Campaign design · Berlin · 2025

01The wall
A woman holding a coupe against a red wall, a silhouetted profile facing her from the other side, with MUR set across the middle in red
Two people, one wall, and the word for it sitting on the join.
A tattooed hand holding a Sokół bottle with a cocktail cherry balanced on the rim, lit hard red
The Sokół bottle in silhouette against a saturated red wall
A cocktail cherry held to a mouth by a hand with painted nails, in deep red light
A face turned to camera in near darkness with MUR set large in red across the lower half of the frame
02Frames 1920 × 1080
Two women in profile, lips almost meeting, lit red against black
A hand pressed to a face, both figures in red profile
A raised hand between two faces turned towards one another
Two faces in profile almost kissing, noses touching, lit deep red against black
The closest anyone gets.
03The rollout New film · 19 March · Live now
Rollout poster: two profiles in red with MUR across the lower third, labelled NEW FILM and 19 MARCH
19 March.
Rollout poster: two faces almost touching, MUR set across the lower third in red
The pair, almost.
Rollout poster: a face lit red in near darkness with MUR across the lower third, labelled NEW FILM and LIVE NOW
Live now.
The MUR statement poster: a face lit red in near-darkness, the word MUR across the lower third, and the campaign statement set small beneath it
The statement poster, carrying the campaign’s own words.
Story-format poster: an eye in red half-light with MUR set across the lower third
The story format, cut for a phone.
04Stories Six cuts, 9:16
Before.
…and live. The same wall, one word changed.
The teaser.
The pour.
The eye.
Three frames at once.
The cherry.
A hand, a face, almost no light.
05Wide cuts 2:1 · multi-panel
06The film, flat
Ten frames from MUR laid out in a vertical grid: the U-Bahn sign, a figure in an underpass, an escalator, a pour, an eye, a cherry, a kiss, a hand on a face, a woman turning to camera, and the closing credit roll
Ten frames, in order. The last one is the credit roll.
07Credits Berlin · 2025

Danielle Shami

Client: Sokół Vodka
Starring: Nicole O’Connor, Dayana Arrieta Batista, Karma di Sapio
Cinematographer: Nela Wojaczkova
Photographer: Olga Urbanek
Gaffer: Massimiliano Corteselli
Musical director: Narkis Tepler
Stylist: Silvia Roa
Hair & make-up: Victoria Plekhanova
Braid artist: Helen Weise
Nail artist: Thams
BTS photographer: Delfina Nuñez
Location: Studio IIII, Berlin
Released 19 March 2025