RENEWPaninotecaLiminalKorro2MRWtm:rwAI campaignsThe Bike ShopPlayhouseBoubaléShabourRENEWSokół VodkaMUR
A RENEW sign standing in a wildflower meadow
Sector
Circular economy
Role
Branding, 3D, motion

RENEW

Five ways to not buy something new.

A circular-economy brand built on five verbs rather than a product line: rethink, repair, recycle, reuse, resell. The identity had to make second-hand look like the future instead of the compromise, so the palette is acid green on open sky, and every object in it is something the earth is already trying to reabsorb.

Creative direction · Branding · 3D · Motion

The RENEW wordmark with a reversed E
The mark: the E turns back on itself.
Assembling.
The RENEW asterisk symbol
A hand rising from a meadow holding the symbol
The five pillars: rethink, repair, recycle, reuse, resell, set in black on acid green
REthink · REpair · REcycle · REuse · REsell: the whole brand in five words.
RENEW packaging in acid green
Packaging.
A RENEW poster on a wall
Out of home.
A figure standing in a meadow beside the RENEW sign
The RENEW wordmark standing as a structure in a landscape

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