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A smiling child surrounded by soft, colourful 3D forms against a bright sky
Sector
Children’s healthcare
Role
Brand identity, 3D, digital, event and print
Year
2023–2025

Korro

Every kid deserves to be seen.

Korro is a children’s healthcare and development platform. Its computer vision lets a therapist see how a child is doing, in the clinic or at home, through any phone.

They asked for a brand that children want to play with, parents trust and therapists rely on. I built it on a family of soft 3D forms, seven colours and a three-part symbol, and took it from the guidelines to the website, the conference booth and the printed kit.

Identity
Symbol, wordmark, colour, type, tone of voice
3D
A library of forms, as stills and loops
Digital
Website, product UI, social, newsletter
Event
Booth, backdrop, table, slides, webinars
Print
Leaflet, certificate, badge, mat, wristbands
Guidelines
The brand book, from voice to product
01The brief

One brand for the child, the parent and the therapist.

The child has to want to play. The parent has to trust it. The therapist has to rely on it. The brief ruled out anything childish, anything that looked like pure tech, and any single-colour brand.

A laughing child against a blue sky with 3D forms around her and the line: the renaissance of children's healthcare
The renaissance of children’s healthcare.
02The logo

Three shapes and a wordmark.

The symbol is three soft blocks in orange, light blue and yellow. It works on its own, next to the wordmark, and as the badge a certified clinic puts on its door.

Logo animation.
The wordmark, with the forms standing in for the letters.
In other materials.
03Colour and type

Seven colours, each with a job.

Every colour is named for what it does: Innovative and Scientific, Imagination and Dreaminess, Optimistic and Playful, Sky, Highlighter, Warmth and Neutral. Headlines and text are set in GT Walsheim. Data is set in Space Mono.

The palette.
The same seven, soft.
GT Walsheim Bold, with Space Mono for data.
04The elements

Playful, tactile, fun.

The 3D forms are the heart of the brand. They look like things a child would pick up: ribbed, knitted, rubbery, soft. I built the library in 3D so the same forms work as stills, as loops and as very large prints.

Part of the library.
Stacking.
The Korro Engine.
05Voice and imagery

Welcome to the playground.

The photography is always a child, close up and happy, with the forms floating around them. The headlines are short and hopeful.

  • Imagine a world.
  • See. Feel. Analyze. Heal.
  • Where science meets empathy.
  • What if we rewrote the definition of healthcare?
Stack.
Flop.
Tumble.
Welcome to the playground.
See. Feel. Analyze. Heal.
A smiling girl against the sky with forms beside her and the line where science meets empathy and innovation becomes reality
06Website

Meet Korro.

The homepage opens on a child and the sky, then walks through the platform, the engine and the clinics. Each section sits on its own colour from the palette.

The homepage, top to bottom.
The first third of the Korro homepage: hero, the Korro universe and the platform
The middle of the Korro homepage: immersive clinics, the engine and transforming children's healthcare
The end of the Korro homepage: early access, privacy and the line every kid deserves to be seen
07Product

The same language inside the product.

Charts, progress bars and mood trackers sit on frosted panels over the same sky and forms, so the data reads as part of the brand.

Headspace, the mood tracker.
A Movement card: on dark green, a round frosted dial marking a child's progress with Korro month by month, beside a boy looking up at the sky, with the Korro symbol on a frosted pill
Movement, a year of progress.
A coral card reading the rebirth of children's healthcare beside a boy looking up at the sky, with the Korro symbol in cream
The rebirth of children’s healthcare.
A dark green screen titled a better future, with a white cloud form against the sky in a circle, the Korro symbol on a frosted pill and the line democratised healthcare is here
A better future, in the sky.
A sky-blue screen with the Korro logo, a soft yellow and pink form on a grey sphere and frosted pills reading building a future of collaborative healthcare
Building a future of collaborative healthcare.
A tall product screen on a pale blue sky titled transforming children's healthcare, with four small frosted icons and short paragraphs for access, quality, adherence and personalization, above an orange form topped with a glass bubble and two small clouds
Access, quality, adherence, personalization.
Three Korro cards in a phone interface on dark green
In the feed.
08Social

Posts and stories.

Templates for facts, quotes and product moments, in square and story formats, still and moving.

An orange post reading: with Korro, every interaction is an opportunity to positively impact your child's development
A lilac post reading: imagine a world where life-changing development and mental healthcare is accessible to every child, wherever they are
Nine Korro posts arranged as a grid: children, 3D forms, lilac and orange text posts
The grid.
09Event kit

The conference kit.

For the occupational therapy conferences in the US I designed the booth, a backdrop, the table, the stage slides, the webinar invitations and inflatables for the entrance.

The Korro booth built on a bright conference floor: a tall lilac tower with the illuminated logo and a screen showing a laughing girl, three coral counters with upright screens running the Korro game, a lilac sign reading the renaissance of children’s healthcare, teal high tables and pouf seats, four large burst sculptures in lilac, coral and sky blue on top and one on the floor beside a wooden jack; staff in lilac shirts talk with visitors and a small child stands with a parent
The booth.
Outside the glass front of a convention centre, three inflatables two storeys tall, a lilac bumpy form, a coral jack and a yellow ring, held by tether lines; people with lanyards walk past, a small boy runs at them with his arms out, and a dark green Korro banner hangs by the doors
At the entrance.
Presentation opener.
Slides for the event screens.
A large sky-blue fabric backdrop in a sunlit conference hall: the Korro logo and the line your AI partner in pediatric therapy above a girl in a coral jumper leaping with her arms wide among giant floating Korro forms, a lilac bumpy cloud, linked rings, a pink coil, a studded roller and a honeycomb ball, some of them drifting past the edge of the print into the room; in front, tables with cream Korro cloths, and a small child on tiptoe reaching up for one of the forms.
Backdrop and table cloth.
A lilac webinar invitation: join the AI plus OT revolution, with a speaker portrait and 3D forms
Webinar invitation.
10Print and merch

Things to take home.

A leaflet for the certificate program, the certificate itself, a tote, a toy kit for new clinics, reward stickers and a badge for certified clinics.

Both sides of the Korro leaflet lying on orange paper in hard sunlight, with a yellow ball, a blue form and a wooden jack beside them
Leaflet, both sides.
Two hands in a coral sweater holding the Korro AI Certificate Program certificate against a lilac backdrop in hard sunlight
Certificate.
A deep green canvas tote with coral straps on a shoulder, printed with a yellow flower, a pale blue arch and a lilac clover, against a sunlit lilac wall
Tote.
Seen from above on sky-blue paper in hard sunlight: an open cream Korro box with a moulded tray holding linked yellow and wooden rings, a blue studded roller, a coral jack, a wooden honeycomb ball, a pink coil and a card reading welcome to Korro; the lid with the Korro logo lies beside it and a child's hand wearing two Korro wristbands lifts a lilac form out
Sensory toy kit.
On yellow paper in hard sunlight, a cream sticker sheet with the Korro logo and puffy stickers of the forms, a child's hand peeling one off, and a sky-blue water bottle with three of the stickers on it
Reward stickers.
The Korro AI Certified badge as a clear decal on a glass clinic door, the coral, blue and yellow symbol and white lettering straight on the glass with a lilac wall behind, an adult hand on the brass handle and a child's hand reaching up
Certified badge.
11Out of home

The lines at full size.

Three motion posters for street screens, and one idea that runs across five panels on a platform.

Poster one.
Poster two.
Poster one, on the street.
Poster three, on a screen.
A street wall under a blue sky with four Korro posters side by side: a smiling girl with frosted pills reading building a future of collaborative healthcare, a lilac poster reading bringing forth humanity at the core of healthcare, a second girl with a frosted panel reading where science meets empathy and innovation becomes reality, and a cream poster reading reimagining the future of healthcare
A wall of four.
A metro platform with lilac tiles and five poster frames in a row; orange, blue, yellow and lilac cushions run across the first four, and the last is orange with the Korro logo and the line every kid deserves to be seen
Across five panels.
Everything together.

Next: Liminal