- Sector
- Retail
- Location
- Selfridges London
- Role
- Branding, motion, social
The Bike Shop
A bike shop built out of the street it stands on.
A pop-in on the Selfridges corner, selling e-bikes and motorbikes alongside the traditional ones. The identity came off the pavement outside: ripped posters layered over each other, spray paint, mismatched fragments making new images. The visual noise everyone walks past without looking at.
